Jordaan · since 2011

Glasses you keep for a decade

Four hundred frames, chosen one at a time from twenty-two independent makers. Nothing here is in a chain window.

See the lookbook

Amber acetate frame on a linen tray — Handmade acetate, Cadore — €340

Thin titanium rimless frame — Beta-titanium rimless, 11 g — €410

Round gold-toned metal frame — Hand-soldered rounds, Sabae — €520

Frames being adjusted at the fitting bench

A lens on the edging machine in the back workshop

Wall of children’s frames in bright colours

A few we are wearing this season

Prices are for the frame. Lenses are quoted after your test, because the right lens depends entirely on your eyes.

Best seller Cadore 04

Cadore 04

Italian block acetate, milled and polished over six weeks. Keyhole bridge.

€340

Try it on

Ex-display Nord Rimless

Nord Rimless

Beta-titanium, eleven grams, no screws to work loose.

€410€460

Try it on

Sasaki Round

Hand-soldered in Sabae, gold-plated over titanium.

€520

Try it on

One of a kind Buffalo Horn 1

Buffalo Horn 1

Genuine horn, warms to the face, every pair a different grain.

€680

Try it on

Kite Kids

Flexible, springy, and survives a school bag. Free replacement if broken in year one.

€145

Try it on

Duo Sun Clip

Magnetic polarised clip, cut to fit any frame in the shop.

€95

Ask in store

The oak counter and frame wall — Four hundred frames, all of them tryable, none of them locked away.

The consulting room with a phoropter — Forty-five minutes for a test. Nobody is hurried out.

Bench with lens edging equipment — Single-vision lenses cut in the back — often ready the next morning.

The canal outside the shop at dusk — Elandsgracht, two minutes from the Wednesday market.

What a €95 eye test buys you

Forty-five minutes

Not fifteen. Time to actually ask questions.

Retinal photography

Imaged every visit and compared year to year.

Fee refunded

Deducted in full from any complete pair over €250.

Adjustments forever

Bring them in whenever they slip. No charge, no appointment.

Book an eye examination

Two optometrists, three rooms, and rarely more than a week’s wait. Bring your current glasses.

From the guest book by the door

“They spent an hour talking me out of the pair I walked in for and into one that suits my face. Three years on I still get compliments.”

Marijke · Jordaan

“Picked up an astigmatism two other opticians had shrugged at. The retinal photos convinced me — you can see the change year on year.”

Daan · Customer since 2018

“My kid has broken theirs twice. Both times replaced without a sigh or an invoice.”

Hanneke · Amsterdam-West

Finding us

Lens & Loupe Optiek

Elandsgracht 88-H, 1016 TZ Amsterdam

52.3701, 4.8792

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