Now releasing Texas and Arizona

A gym that runs at 3am without you in it

IRONLINE 24 territories average $612,000 in year-two revenue on a three-person payroll. We protect a five-mile radius and we do not oversell it.

See open territories

Network performance, trailing twelve months

$612k

Avg. year-two revenue

31%

Avg. EBITDA margin

1,940

Avg. members per club

3.1

Avg. staff FTE per club

Open territories, updated weekly

Austin — Southeast (78744, 78747)

Austin — Southeast (78744, 78747)

Open

52,100 households · median age 34

Two competing 24-hour clubs, neither with a recovery suite. Pad site identified on East Slaughter Lane.

Phoenix — Deer Valley (85027, 85085)

Phoenix — Deer Valley (85027, 85085)

Open

38,600 households · median age 39

Fastest household growth in our pipeline. Landlord has already approved a 12,000 sq ft box.

San Antonio — Stone Oak

San Antonio — Stone Oak

Reserved

44,900 households · median age 37

Under letter of intent with a two-club operator. Backup applications accepted.

Tucson — Northwest

Tucson — Northwest

Waitlist

29,400 households · median age 41

Releases Q1 2027, once our Oro Valley club clears its first full year.

Three lines carry a club. Memberships at $39/month on an annual agreement are 71% of revenue and the only line you can forecast. Personal training, run by contractors who rent floor time rather than sit on your payroll, is 19%. Recovery — sauna, cold plunge, compression — is 10% and climbing fastest; clubs that added a recovery suite in 2025 lifted membership price by $6 with no measurable churn.
Rent is your one irreversible decision: keep it under 14% of forecast revenue or the model stops working. Payroll runs 18–22% because staffed hours are 6am–2pm only; the rest of the day is keyfob access, camera monitoring and a remote support desk we operate for the whole network. Equipment is leased over 60 months and refreshed at month 54.
Presale opens ten weeks before the doors do and typically lands 480 founding members at a discounted rate. Break-even sits around 830 members, which clubs reach in month 9 on average — month 6 at the fastest, month 15 at the slowest. Budget nine months of debt service in working capital, not six.
Territories are transferable after year three with our approval and a 2% transfer fee. Eleven clubs have changed hands since 2021 at a median of 3.4x trailing EBITDA. Multi-territory holders have sold as packages at a premium to that.
Eleven minutes, unedited, with the owner talking through their first-year P&L.

What it costs to be in

Total project cost includes the fee, build-out, equipment lease deposit and working capital.

Single territory

$49,500franchise fee

  • Total project cost $1.1M – $1.4M
  • 7% royalty, 2% brand fund
  • Five-mile protected radius
  • 10-year term
Apply
Popular

Three-pack

$118,000all three

  • Total project cost $3.2M – $3.9M
  • 6% royalty from club two
  • Development schedule over 36 months
  • First look at adjacent territories
Talk to development

Conversion

$29,500franchise fee

  • For independent 24-hour clubs
  • Equipment audit, not a full rip-out
  • Member migration handled by us
  • Royalty steps up over 18 months
Send your numbers

Signature to first swipe

  1. Week 0

    Agreement signed, territory locked

    Your radius comes off the map the day the agreement is countersigned. Nobody else gets shown it.

  2. Weeks 1–10

    Site selection

    Our real-estate team shortlists boxes, models drive-time catchments, and negotiates the letter of intent alongside your broker.

  3. Weeks 11–18

    Permits and build

    We hand your general contractor a permit-ready set. Plumbing for the recovery suite is the usual critical path.

  4. Weeks 19–28

    Presale

    A brand-fund-funded presale trailer parks on the pad. Target is 480 founding members before opening day.

  5. Week 29

    Open

    Two of our launch staff live in your club for the first fourteen days.

From territory owners

“I signed the Round Rock territory expecting to babysit it. Now I check the camera feed on a Sunday and that is the job. The remote desk handles the 2am lockouts, which was the part I dreaded.”
Dana Whitfield · Owner, Round Rock TX
“The five-mile protection is not marketing. I asked them to let me put my own second club two miles away and they said no, because it would have cannibalised the first one. That answer is why I bought the three-pack.”
Marcus Oyelaran · Owner, three territories, DFW

Twelve territories open. We release four a quarter.

Applications go to our development team, who send the FDD before you ever speak to anyone in sales.

Claim a territory

Start a territory application

Four questions and a name. Our development lead replies with the FDD and a catchment map for the territory you picked — no discovery call required first.

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