Applications for the 2027 Victoria and Queensland intake close 30 September. See formats

Melbourne roasted since 2011

Three formats. One roast. Built for operators who want more than one door.

64 sites across Victoria, New South Wales and Queensland — most of them owned by someone already running two or more.

Compare the formats

Pick the format that fits the site

Every format ships with the same roast, the same POS and the same six-week opening plan. Figures are ex-GST fit-out estimates.

Kiosk — 8 to 14 m²

from A$145,000

Shopping-centre and transport-hub trolleys. Two staff, no kitchen, opens in nine weeks. Our fastest payback format.

Kiosk pack →

Café — 60 to 110 m²

from A$385,000

Full sit-down with an all-day food menu and a licensed evening option. The format most second-site operators choose.

Café pack →

Drive-through — 220 m² pad

from A$640,000

Dual-lane pad site on arterial roads. Highest weekly turnover, longest lead time on planning approval.

Drive-through pack →

Conversion — your existing café

from A$78,000

Already running an independent? We rebrand, retrain and re-plumb over a ten-day close, and waive half the initial fee.

Talk to us →

What the network actually does

64

Trading sites

2.4

Avg. sites per franchisee

19

Avg. months to payback

+11%

Weekly turnover growth

Fees, plainly

No hidden marketing surcharge and no supply mark-up on beans — we make our money on the royalty, not on you.

Single site

A$55kinitial fee

  • 6% royalty on net sales
  • 2% national marketing levy
  • 7-year term, 7-year renewal
  • Six-week opening support
Start an application

Conversion

A$27.5kinitial fee

  • Half fee for existing operators
  • Ten-day changeover
  • Stock buy-back on your old lines
  • Royalty holiday for month one
Send your P&L

What operators ask us first

Do I need hospitality experience?

For a kiosk, no — nine of our kiosk owners came from retail or logistics. For a café or drive-through we want either prior food-service management or a nominated manager who has it, because the food menu and the licensed trade both carry compliance you cannot delegate to a manual.

How much of my own capital do I need?

Banks generally lend 50–60% against a Morrow & Co. format, so plan on A$70k unencumbered for a kiosk and A$180k for a café, plus three months of working capital. We will introduce you to two lenders who already know the model.

Can I pick my own site?

You can propose one, and we assess it on catchment, morning traffic direction and lease terms. About a third of proposed sites pass. We also bring pre-approved sites to franchisees already in the network first.

Am I forced to buy everything through you?

Beans, syrups and packaging come from us at cost plus freight. Milk, food and consumables you buy locally against our spec — most franchisees beat our national dairy rate anyway.

Apply for a format

Tell us where you want to trade and what you already run. Applications are read by our development lead, not a call centre.

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